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It's Time for a Shecovery

It’s a term that has become synonymous with the significant gender discrepancy and inequity brought to the surface during the pandemic. Shecovery.


Though women, particularly racialized women, have for years been fighting to highlight and emphasize huge gaps in economic/workforce equality and accessibility – the pandemic forced these issues to light. Making it so that corporations and government entities alike are required not only to respond but to put forth real action plans to mitigate further impact and issues for women re-entering the workforce following upwards of an 18-month absence.


For one, the Women Entrepreneurship Knowledge Hub (WEKH) has published a living 46-page synopsis of the COVID-19 Recovery Resources available to women entrepreneurs with critical insights into those that are working and those that require more attention – with a focus on Diversity and Inclusion. A link to that resource will be provided below with information regarding government relief programs, business opportunities, policy advice from experts, and upcoming webinars.


As a mindset coach with a passion for helping women claim their seat at the table, invest in themselves, and act on their goals without asking permission to be valuable, I knew this was an area we needed to be having conversations about, LOUDLY. In working with women who are trying to re-enter the workforce, pivot their businesses, and advance on the goals they put on hold, I have shared these three pieces of advice time and time again.


1. Don’t chase a specific company/client - chase your mission and your purpose instead. More often than not, especially when speaking with young women who are getting ready to enter their chosen fields, I hear about a company they want to work for or a client they want to land. Let me be clear, there is NOTHING wrong with setting your sites on a “big whale” – but what I wish I had known earlier is that it’s not about the company you work for or the client you have; it’s about the work you’re doing. How is that work advancing you and allowing you to grow? Is what you are doing aligned with your greater vision and purpose? When you shift your focus from one specific company or client and instead pursue the opportunity for continuous growth, that’s when you will find the most self-fulfillment.


2. Don’t wait until you’re ready - jump in. This one is especially relevant for my entrepreneurs. I’ve been there, sitting at my corporate desk, daydreaming about what life by MY design could and would look like. How it would be different. How it could also, in some ways, remain the same – but a better version of the same. It can be terrifying to make the leap, but it feels a lot less overwhelming if you recognize and know your value and what you bring to the table. You cannot achieve your goals by giving your value to places that don’t